创建一个可应用于MCC中的广告系列的否定关键字列表。
Google has
quietly added another perk for Managed Accounts: the ability to create and
share negative keyword lists across accounts.Maybe you’ve
been laboriously adding the same lists of negative keyword accounts manually or
using a script to automate cross-account negative lists. Now, for accounts in a
managed account (formerly My Client Center, or MCC), you can set up a negative
keyword list in the top-level Shared Library that can then be associated at the
account level. Once you create a manager account-level negative keyword list,
you’ll need to apply it to campaigns at the individual
account. Manager account-level lists show up in the Shared Library of each
account with the label “Shared from a manager account.” Just like any other list in the Shared Library, click the check box
next to it to apply it to campaigns within that account.For more details, see
the AdWords support page.
About The Author Ginny Marvin Ginny Marvin is Third Door Media’s
Editor-in-Chief, managing day-to-day editorial operations across all of our
publications. Ginny writes about paid online marketing topics including paid
search, paid social, display and retargeting for Search Engine Land, Marketing
Land and MarTech Today. With more than 15 years of marketing experience, she
has held both in-house and agency management positions. She can be found on
Twitter as @ginnymarvin.Popular Stories Automate your in-market audience
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